Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?
Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole team will help you gain EMV.
In this article, I’ll break down what EMV is, why EMV isn’t just your marketing team’s concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right.