Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically.
The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things — frustrating, constantly evolving — but it’s not dead. With more than 3 billion active users, Facebook is undeniably alive: it‘s the most active social media platform on the planet. But, the way it’s used by businesses changes too often for some brands to keep up with.