In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric.
If you really think about it, clicks only tell you if people arrive at your content — not if they stay and, better yet, buy into your product or service. Monitoring cost per acquisition, on the other hand, has helped me determine whether my content is engaging enough to convert.