Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links.
Now, two marketers might not even be playing the SEO game on the same field, let alone with the same rules. So how do they hope to win?
If you’re in SEO, today’s master needs no introduction. If you’re not, all you need to know is that he’s done SEO for more big brands than you have fingers to count them.