My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?”
For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content, which can be an extremely valuable strategy for businesses of all kinds.