As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your teams a better picture of what’s trending this year in live video marketing.
Classic and emerging platforms like YouTube, Facebook, Instagram, TikTok, LinkedIn, Whatnot, and Twitch.tv cater specifically to live streaming, with good reason. I’ve learned that viewers find live streams engaging because they offer a chance to see raw, authentic footage, go behind the scenes, watch product tutorials, interact with influencers, or participate in live Q&As with industry experts.