I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes.
My Reddit homepage is a mishmash of everything that interests me: Deep dives into project management tools. Heated debates about the latest Severance episode. Spending hours on Reddit every day, I started wondering — how do you reach people like me?