It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies.
I’m sure you know already how effective the combination of video and marketing tactics can be. In-stream ads provide the opportunity to get your brand in front of your audience when they’re already consuming content.