Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention.
I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy.