Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert.
As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software effectively. In doing so, you can find specific, relevant search terms that can attract users who are further down their search intent than those using generic terms.