Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so.
If you haven’t revisited your marketing strategy for a few years, or you’re seeing some key metrics drop, it’s time to roll up your sleeves and get to the bottom of it. That’s what a marketing audit will help you with.