“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration.
When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more:
- What is AI actually good for?
- How does it work in a business environment?
- And can it save me time, or am I going to rewrite absolutely everything it produces?