When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy.
It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing.
“That kind of experience gives me the charisma to go out there and tell an industry like B2B, ‘Hey, you’re boring,’” he says. “B2B is having a really hard time standing out and cutting through the noise, so they need a little rock n’ roll, right?”