Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common? They’ve all sought out today’s guest as a consultant.
But today’s master is… actually not a master of marketing at all. In fact, he’s never worked a day in marketing. But he literally wrote the book on interactive performance.
And as marketing leaders pour big budgets into branded experiences, live events, and interactive brand activations, you’re going to want to hear what he has to say.