The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more.
Inevitably, a situation arises where you are losing followers and unsure of the cause. Is it me or is the algorithm? The answer is complicated. But according to our research, you’re not alone. Our Instagram Marketing Report found that 10% of Instagram marketers report losing followers in the past year.