When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos.
Even though the medium can be traced back to the decades-old “Choose Your Own Adventure” board game format — I LOVED those games growing up — it still feels relatively novel in the marketing world. I wonder if that’s why we don’t see much interactive video marketing? In any case, I’d like to see more of it out there.