A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.
That’s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your audience is searching for but also why they want the information can transform your content strategy.