As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals.
To make a realistic estimate, it’s not only my own time management and capacity that I need to consider. Hiccups like sickness, lengthy internal reviews, and mismatched expectations can derail a project.