I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer.

While I’m not a guru yet, I’ve learned a lot and can tell you this: public relations walks a tightrope between creativity, persuasion, and strategy. So, if you want to expose your business to new people, build trust with the public, improve your reputation, or even manage a business crisis, you need public relations.