Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?”
Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help me measure success but also provide the concrete evidence needed to gain leadership’s support and turn ideas into reality.