By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.
So I started my festive, timely conversation with Spotify’s Head of Global Business Marketing, Grace Kao, with an easy one: What’s on her Spotify Wrapped?
“I definitely channel my 12-year-old daughter right now,” she told me. “So female power singers: Chappell Roan, Olivia Rodrigo… Beyoncé, obviously.”
In the spirit of reflection, I give you “Marketing Wrapped”: Kao’s top marketing strategies of 2024, and what to bring into 2025.