If you’re sipping an oat milk latte as you read this, you’re in luck.
Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy.
Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief that growth marketing needs to be “neutered, if not totally destroyed.”