Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages are created equal.
According to research, the average conversion rate for landing pages is only 2.35%, but about a quarter of all accounts have a conversion rate of less than 1%.
So, if your goal is to be in the top 25% of accounts with 5.31% or more, in my experience, there are many factors you have to focus on to make a good landing page. However, a template makes it much easier to start.
You shouldn’t just aim to create just one: Our research has shown having more landing pages frequently results in higher lead and conversion rates. Businesses with 10-15 landing pages got a 55% increase in conversions compared to those who had fewer.
That’s why I’m sharing some of my favorite, tried-and-true best practices for creating a winning landing page below, after we examine 25 top-notch templates.