Let’s be honest: SEO is going to be disrupted by AI. Plain and simple.
AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need.
In seconds, AI does that for you.
Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it.
This isn‘t just changing your audience. It’s likely changed how you work, too. We found that 35% of marketers use AI for research — it’s becoming a go-to option for finding solutions online.
Fortunately, as marketers, we‘re used to this. ’Marketing‘ is practically synonymous with ’change’.
Just look at the shifts in popularity we’ve seen across social media platforms, or how content consumption habits have changed in the last decade. (My podcast consumption rose so much in the last three years that I had to just start my own show.)
Leaning into these shifts is critical for the long-term health of your business. So let’s jump in with some of my predictions for how AI-powered search will change SEO, and how you can prepare.