Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author.

You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going to find that review anytime soon.

That scenario illustrates the value of technical SEO, which I learned about while managing a project to rebuild a previous employer’s website from the ground up.