I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.

While getting ignored by your subscribers is bad enough, if too many subscribers do the same, you may end up damaging your sender reputation, which may encourage email service providers to treat your messages as spam.