Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms.
In fact, one in three consumers report having discovered new products on social media in the past three months.
Consumers also report that some of their preferred methods of discovering products on social media are through short-form videos like TikToks or Instagram Reels (37%), ads or sponsored content (32%), and social media shops like Instagram Shop (29%).