Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand.

In crowded markets where buyers are spoilt for choice, gaining consumer confidence can help you become a trusted name. This confidence will ultimately influence buying decisions and drive business growth.

In this article, I’ll explain consumer confidence and provide actionable tips for increasing this index for your business.