Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag.

That being said, through my experience as the head of marketing at two different tech companies, I’ve found that not all swag is equally well-received. What does it take to make sure that you invest in creating swag that people will actually like?

In this article, I’ll start by explaining what company swag is and how to order it, and then I’ll dive into some of my favorite ideas for company swag.