Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.

And, after putting different approaches and trends to the test throughout the years, I have a solid idea of what works and what doesn’t. But more importantly, I understand how difficult it is to write a caption from scratch — one that conveys exactly what you want in a way that compels your audience.

That‘s why I compiled some of the best Instagram captions for every type of brand and post I’ve seen. Whether you want to sound cool, make a funny quip, or come across as cute, you’ll find something to use or reference to get your creative juices flowing. But first, let’s go over recent data and how that might factor into the way you create captions.