At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.”

Years later, I catch myself using those terms even in everyday life. “Expensive climbing shoe? Well, they would probably be good for my cliff climbing season, so the ROI is worth it.”

If you’re planning to start with marketing and have no idea what these people are talking about, I’m bringing you the list of 50 marketing buzzwords you simply need to know. And those you need to avoid if you don’t want to sound, well… “cringe” (am I supposed to use that word? 😏) Anyways, let’s get started.