As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have.

Turns out, I was wrong. In fact, it’s a pretty simple process.

So, in this post, I’ll teach you one of the most fundamental skills for creating animated graphics — how to add text to a GIF. Let’s get started.