As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising.

Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a new product recommended by my favorite hosts. That’s especially true if I’ve been listening to a show for years. There’s a degree of parasocial trust that pushes me over the edge.

So podcast advertising can be effective, but knowing where to start with podcast advertising can be confusing. To help, I’ve gathered my personal experiences and insider tips from HubSpot’s podcasting team into this comprehensive guide of everything you need to know about podcast advertising.