No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one.

A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if you’re reading this hanging your head in shame, don’t worry; this is a safe space. And today, we’re breaking the cycle.

Let’s unpack how to create a marketing calendar you’ll actually use.