Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like.

Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with irresistible products. And I know I’m not alone — as of 2024, over 110 million Americans (roughly 42% of internet users) are fellow social buyers.

So, if you’re a brand selling products to consumers and you’re not already using social selling, 2024 is a superb year to start.

Not convinced?

Let’s explore the social commerce landscape, best practices, and fun examples of brands already seeing success. Plus, I’ll share insights from experts I talked to about the future (and present-day) of social commerce.

Social Media and Online Shopping — Today’s Landscape

7 Social Media Online Shopping Trends

Tips for Making the Most of Your Social Media