As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out the key to being a great leader is learning to be yourself, just in a leadership position.

HubSpot asked marketing leaders about the most important qualities they consider when deciding to promote an individual to a senior position. Of respondents, 39% said leadership, making it the top factor.

Like you, I was motivated to become a better leader, so I sought guidance. In this article, I’ll go over what authentic leadership entails, why it’s important, and how to discover which type of leadership feels most genuine to you.