Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization.

Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of on-page SEO that every content marketer should know.

To get you up to speed, I’ll share the ABCs of URL optimization and up-to-date best practices. I’ll also share tips I’ve learned from experts.