Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.

Active social communities can establish your brand as an industry expert and provide additional value to your consumers. But understanding the importance of online communities and successfully building one are two different things.

That’s why I spoke with six social media marketers and creators who have worked with  Vimeo, HubSpot, The Product Boss, Success Story, and Online Marketing Made Easy to learn tips for building and maintaining effective online communities.

Let’s dive in.