It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes.

That‘s where the Instagram stats come in. There’s a lot of research about Instagram — everything from its users’ demographics, brand adoption stats, and all the difference between micro and nano influencers.

I use this data to inform my marketing strategies and benchmark my efforts.

Read on to uncover more social media stats to help you get ideas and improve your Instagram posting strategy.