So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
I’ve spearheaded multiple website redesign projects over the course of my marketing career, and I can tell you firsthand: The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well.