In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.)

The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared.

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Instagram influencer marketing is one of the most popular ways to work with influencers, and I’ve compiled all the details you need to know to get started with any budget.

With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it right from your computer or phone.