Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over 3.06 billion users worldwide, 89% of businesses run Facebook ads as their primary advertising method.

But, running your Facebook ads is a tough nut to crack.

With soaring competition and dynamic algorithms, your ad strategy might end in a black hole, draining your budget altogether.

Running your Facebook Ads needs a well-devised strategy, constant market research, A/B testing and some crucial metrics to map its success.