Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.

As someone who’s gotten sucked into the app, hearted hundreds of posts, and even made a few videos, I’m fairly certain that this platform will stick around for quite some time.

To help you make informed decisions about your strategy, we’ll cover key TikTok statistics and facts to know.