When done right, SEO is why you can usually find exactly what you’re looking for from Google and other search engines. Yep, even if you turn to Google search for a step-by-step guide to fixing your unfortunately timed flat tire.

Harsh truth time: When it comes to business, at least in my experience, you face a digital uphill battle without having some presence on Google.

It’s no wonder then, that SEO is one of the main areas marketers are investing in this year. In fact, HubSpot data finds that 32% of marketers plan to leverage websites, blogs, and SEO as part of their overall marketing strategy in 2024.

(For context, that was only beaten by email marketing at 33%.)

In this guide, you’ll learn what SEO is, discover a strategy to build your online presence — Search Engine Optimization (SEO) — and what you must do to position your site in search engine results.

Even if you’re an SEO whiz kid and have the basics down, it’s worth sticking around. “But why?” I hear you ask.

Well, aside from sharing my knowledge based on seven years of hands-on experience in SEO, I’ve also hand-selected some of the most incredible specialists to share their number one SEO best practices with you.