As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns.
One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products.
Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements.
Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%.
Despite these challenges, now is the best time to double down on your construction company’s marketing efforts. As Warren Buffett famously said, “Be fearful when others are greedy, and be greedy when others are fearful.”
In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.