I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak.

I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it.

Intrigued, I clicked on the shop link, which took me to the product description within the app.

what tiktok shop looks like to users

TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar.