When I was working as an in-house marketer, our team spent months in preparation for a massive industry event.

In the run-up to the big day, one of the biggest challenges was finding sponsors for the show.

Emails went unanswered. Pitches were ignored. Nothing seemed to click.

That’s when we put all our creative instincts into creating the perfect sponsorship emails. And these emails secured positive responses, bringing actual sponsors for the show.