Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta.

I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well.

Well, in case you don‘t know, I’m pretty much HubSpot‘s resident creator economy expert, so it’s my job to keep up with the latest creator trends and happenings.

That said, I‘ve researched and scoured TikTok for reviews of the new program straight from the creators who joined, so I’m prepared to give you a rundown and help you decide if you want to give TikTok Creativity Program Beta a shot.

Let’s dive in.