As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.

It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store.

The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers.