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LinkedIn is an incredibly powerful platform for growing both recognition and revenue as a B2B business, especially considering that audiences exposed to brand messages on LinkedIn are 6X more likely to convert.

But, without a clear strategy in mind, the task of generating leads on LinkedIn can feel challenging. So, I sat down with Jim Habig, VP of Marketing at LinkedIn, to learn his key insights and tips for using LinkedIn for lead generation in 2024 and beyond.

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